(CNN) — In all probability one of the important finest mysteries of Thanksgiving is the cranberry sauce — and we’re no longer talking about why other people use it: Why are the labels on Ocean Spray cans upside down?

Observant shoppers occupy seen that the labels on jellied cranberry sauce cans are flipped, which suggests the rounded edge that’s in total on the bottom of most canned goods is on high of Ocean Spray cranberry sauce cans.

Primarily based mostly totally on Ocean Spray, that’s intentional: It creates a seamless serving experience.

The cans are “stuffed and labeled upside down with the rounded edge on high and the animated can-love edge on the bottom to preserve the jelly total,” an Ocean Spray spokesperson advised CNN Industrial. That creates an air bubble on the rounded side (a.good passable.a. the tip) so clients can “swipe the fringe of the can with a knife to smash the vacuum and the log will effortlessly experience out.”

This assignment has been in spend since the early 2000s.

Adweek, which currently reported this fundamental can caveat, well-known that about 67 million cans are sold between Thanksgiving and Christmas.

But love assorted Thanksgiving meal staples, canned cranberry sauce might perchance very well be laborious to map by. The sauce has 79% availability across nationwide retailers, which is down from 89% in that same period, in response to IRI, a market overview firm that tracks US retail sales.

Ocean Spray, a farmer co-operative that makes cranberry sauce and sells bagged cranberries, stated that “shoppers might perchance experience some availability factors at events on a diversity of cranberry merchandise,” thanks to provide chain factors. The co-op well-known that it doesn’t demand “important impacts” on the provision of its merchandise.

— CNN Industrial’ Danielle Wiener-Bronner contributed to this file.

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