It turns out, the Android playbook works —

Wear OS hits 17.3 p.c in Q3, Samsung hits its top quarterly shipments.


Wear OS shoots up the market-share charts, now in striking distance of Apple

Counterpoint Analysis has a recent picture detailing the smartwatch market, and Wear OS is a substantial winner. Precise three months within the past, Google and Samsung teamed as much as resurrect Wear OS, with the recent Wear OS 3.0 debuting on the Galaxy Search 4. Counterpoint’s most modern files has the partnership down as a convincing success, with Wear OS market share rocketing from 4 p.c in Q2 2022 to 17 p.c in Q3 2022.

Google and Samsung’s group-up became as soon as a complete reboot of both companies’ smartwatch strategies. Google became as soon as floundering at the bottom of the sales charts, having apparently lost passion in Wear OS for years. The closing predominant OS free up became as soon as Wear OS 2.0 in 2018, and that had been stagnating on the marketplace for years. The predominant Wear OS tech partners from the early days, respect Samsung, LG, Sony, and Motorola, had left the platform, with handiest model manufacturers respect Fossil inserting around to manufacture watches. Qualcomm became as soon as the predominant SoC provider, and while Apple became as soon as revolutionizing the energy you would possibly well perchance earn from a smartwatch SoC, Qualcomm wasn’t in actual fact inserting in a fleshy effort and strangled the Wear OS marketplace for years with sub-par chips.

Samsung left Google’s smartwatch ecosystem after the preliminary free up and struck out by itself with Tizen OS. Tizen is a Linux-basically based fully mostly OS made by Samsung, built out of the ashes of different failed cell Linux OSes, respect Nokia’s Maemo and MeeGo, Intel’s Moblin, and Samsung’s Bada and LiMo. The OS became as soon as described by one security researcher as “the worst code I’ve ever considered” and would no longer own a ton of third-occasion app toughen. Samsung’s energy is in hardware, and unlike Qualcomm, Samsung’s Exynos division has many times been churning out flagship-class smartwatch SoCs using a up-to-the-minute transistor dimension and first rate ARM CPU designs. Combining the two has intended pairing Google’s OS, application, and app ecosystem with Samsung’s hardware, marketing, and distribution prowess, a combination that built the Android cell phone juggernaut that exists at the unique time.

Wear OS's incredible year-over-year growth.

Construct bigger / Wear OS’s amazing 365 days-over-365 days development.

The partnership is already belief for both companies. Counterpoint says: “Thanks to the initiating of the Galaxy Search 4 series, Samsung executed its top quarterly shipments, narrowing the gap with Apple and reclaiming 2d converse from Huawei.” Samsung’s market share is up from 9.9 p.c to 14.4 p.c, 365 days over 365 days.

Apple remains to be in first converse with the Apple Search, however Counterpoint says Apple’s smartwatch market share is down 10 p.c 365 days over 365 days in Q3, to 21.8 p.c due to this of the delay of the Sequence 7 survey into Q4. It be an very impartial correct bet that Apple’s market share will stoop relief up with the free up of recent hardware, however within the intervening time, Wear OS is within inserting distance of the No. 1 predicament, a converse that became as soon as unthinkable correct a 365 days within the past.

Wear OS doubtlessly silent has some development left in it, too. Honest now Wear OS 3 is solely on hand on Samsung’s Galaxy Search 4, and with Google announcing partners will deserve to own updates on hand within the 2d half of 2022, it looks respect Samsung has a one-365 days exclusivity deal for the recent OS. Qualcomm is planning a “subsequent-generation” “ground-up redesign” of its smartwatch chips in 2022, so we’ll doubtlessly look some non-Samsung OEMs soar on board with contemporary, competent smartwatch designs for Wear OS 3.

Samsung passes Huawei to become the No. 2 smartwatch maker.

Construct bigger / Samsung passes Huawei to become the No. 2 smartwatch maker.

If we perceive to the smartphone market, another reason Android devices many times outsell Apple is a lower mark point, and Wear OS 3 is no longer in actual fact taking serve of that yet. Counterpoint says that “one-third of smartwatches supplied in Q3 2021 were priced below $100,” and the analysis firm expects Samsung to tackle the market in about a years in an try and clutch the No. 1 OEM predicament. The Galaxy Search 4 starts at $249.99.

Google additionally must plan one thing with Fitbit, which is within the intervening time 4.4 p.c of the smartwatch market. Fitbit said it in the end plans to manufacture Wear OS watches, as correctly.

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